Not too long ago when QR codes became popular, it seemed they might quickly disappear and never be used or thought of again. We know a few graphic designers and communication professionals that wish it was a thing of the past! The pandemic changed that outlook significantly and quickly we saw them popping up everywhere as a great contactless solution. Will they eventually go away or are QR codes here to stay?
At K2, we would argue that QR codes have changed the way events are run for the better and are here to stay. They are simple scannable codes that can be designed into almost any shape and as a bonus, logos can be added to them. Admittedly QR codes are not the most aesthetically pleasing, but they are functional and can be used as a great way to get people to a site quickly. It can help streamline processes, improve attendee experience, and enhance event management and fundraising capabilities.
A QR code is a quick and cost-effective way to share event information with guests and requires minimal staff work. Scanning one code can give your guests immediate access to ticket purchases, event details, schedules, parking information, maps, dress code, speaker information and so much more. Everything they need is in one place and eliminates the need to fumble through a program, papers, or emails – and saves some trees by cutting down on your printing costs. The information can be updated on the website in real-time without having to notify anyone to ensure that they have the most up-to-date details.
Using QR codes to help guests pre-check in for an event makes registration lines run smoothly, quickly, and efficiently. It allows guests to enter their information into the system which minimizes staff error and keeps your guest’s information private, rather than yelling their personal information across a loud room at your volunteers. Guests who are pre-checked in can just grab their nametag and pop into the event. For some larger events, unique QR codes are printed on name tags so you can track who attended the event, and what activities or breakout sessions they joined, or they can give vendors and other guests a quick way to grab guest information to follow up with them after the event or for networking purposes.
Once you are in the event, having QR codes as part of your table decor to give guests easy access to auction items, donation pages, or your website can free up staff from answering questions to focus on other aspects of the event. It also allows guests to engage in event activities right at their table.
QR codes help make events run smoother and help guests interact and engage more with the organization, which benefits everyone. What other ways do you use QR codes that we didn’t mention here?
-Brenna Wood, Event Director